Nearing the end of 2016, Google began letting webmasters find out about upcoming changes to their search engine ranking system that could have impact on how sites would be viewed in 2017. To carry on to rank well in 2017, websites will need to hit certain additional criteria. In this article, I discuss these key new changes which will impact your website’s organic SEO rankings in the Google Search Engine.
The very first item on their list is ensuring that your website includes a published SSL certificate set up. Now, in terms of buy seo services go, you will begin to be penalized should you not come with an SSL certificate set up on your own site.
One of the primary moves in connection with this already now in position, is the fact that if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a possible page viewer remember that the web page has not been secured. Clicking on the exclamation mark raises the specifics from the security infraction. This new item has become already set up on the browser using the January 2017 Chrome “56” browser update.
SSL certificates usually are not an important expense these days and you could have them put in place for only about $26 each year if you are not running an e-commerce site and approximately $70 or so when you are. Google is quite interested in customers being protected because they visit websites directed by Google and they would like to ensure that customer data entered on these websites is encrypted and a person’s details are kept safe. In this regard, they are going to therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate set up. So, if being discovered by Google organically is very important to you personally, this is a step you will have to take along with your site.
Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has been paying attention to their complaints. Google has found that popup adds often can cover an entire screen over a mobile phone and could even be hard to eliminate. Now as Googlebot crawls your webpages as well as in particular, your mobile webpages, remember that they are looking on popup adds with disfavor along with your page will likely be penalized if popup adds are found.
Google’s move here is because they are wanting to deliver quality content with their search and “AdWords” customers on behalf of their advertisers. These are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an increase sell something. Advertising on the web will almost certainly commence to change because of this new internet search engine ranking requirement if you are wanting that can be found and you currently run popups on the pages, you may be wanting to start performing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
Another change required for 2017 will see many people scrambling to improve their website design architectures. Nearly half of all Access to the internet nowadays is carried out by cellular devices including tablets.
In a recent study done by a Google subsidiary company, it had been learned that the average load time for a webpage over a mobile phone is still sitting at about 19 seconds to load. This same study indicates that mobile device users on the other hand have only an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their online search engine and on behalf of their AdWords advertisers, usually are not getting loaded.
So situations are changing. Google now has setup a totally separate online search engine “page indexing” database inside their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and in case your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google will make note of it as well as your page will not be arriving in their search engine results for users until you may get this fixed.
With well over 50% of all the website interactions now provided by mobile, this has the potential of cutting your total visitors by up to 50 % once your pages happen to be flagged by Googlebot as being slow loading – not that mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded in the first place.
Actually, many WordPress theme providers are now scrambling to construct and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury is still out on these however concerning osdcpa or otherwise not they will be able to get down to the two-4 second page loading time “sweet-spot” requirements now being essental to Google.
Going to loading times which are consistently this fast, will virtually require the building of “natively coded, responsive” webpages which do not use widgets of the sort. And even time use to convert the information of the existing fat page right into a fast loading, content filled mobile page will take time that may still maintain your page out from the fast loading category.
To sum up, the Google search engine these days wants professionally built, natively coded webpages to provide up solid content to the customers on mobile phones. To reach your goals using a website organically later on consequently, will require for most online entrepreneurs, a necessity to rebuild existing websites.
Did you ever wonder about those error codes you receive when you click on the fix-it from Google Analytics? As well as other Analytical File? I noticed some of the error codes are “code” issues, because Google (as well as other search engine) has crawled the site, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The issue with ‘fixing’ those errors is because they aren’t really errors, but access code which allows your website to work.
The problem with having ‘crawlers’ analyze your website, and taking their word to your placements, ranks, and other site wide issues, is that your site has been created with variables that aren’t available to ALL crawler programs. Not every person uses the identical combination of plugins, code, and securities as ‘everyone else’.